
How Well Do You Know Your Market?
Given the myriad of opportunities presented by blockchain, it can be tempting to simply dive in and start developing an application, thinking that you’ll identify a specific problem to solve later. But in-depth market research and analysis is required to determine whether blockchain is a good fit for your particular application and how to apply it. At Welford, we undertake extensive market research to determine the opportunities that blockchain brings, help you get familiar with the challenges and develop products and services that offer competitive advantage and solve real world problems.

Target Market Analysis

Competitive Landscape
An extensive study of the competitive landscape across your target markets. Who else is developing or has solutions for your market? We provide comprehensive reports on the competitive environment.

Product Features and Functionality
What product features and functionality are being developed? What capabilities are customers asking for and what problems exist that your blockchain idea could solve? We analyze and report.

Financial Modeling and Analysis
Reach out to us for detailed market research and analysis of your target market in order to stay ahead of the competition.
Blog
The Case for the Success of Bitcoin
By what measure should we judge the success of bitcoin? Given the wildly varying responses you get when the subject comes up, and come up it does….regularly, it’s perhaps worth spending a moment to reflect on this question. It certainly seems that everyone who has...
The History of Money: From Barter to Bitcoin
They say that the only certainties in life are death and taxes. But there is something else that has been with us since the dawn of time: change. Change is constant. Every new thing arrives on the heels of something old, making our life easier than before,...
Recruitment: An issue of trust (and cost)
Richard Branson once said, “Hiring the right people takes time, the right questions and a healthy dose of curiosity”. Agreed. But it also requires an investment; an investment of resources and of money. And if you, as the hirer, get it wrong it can lead to a...