Go-to-market strategy

We help develop and execute a go-to-market strategy that will deliver your unique value proposition to customers and achieve competitive advantage for your business. By working closely with you and understanding your business goals we address the 3 C’s of a successful strategy: Customers, Company and Competition. We’ll create and implement an effective marketing plan to drive customer acquisition and revenue growth.

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Discovery and Audit

An initial discovery session where we learn about your business, product or service, understand your goals and aspirations and assess your current business development programs and requirements.

Product Design and Launch

Support with design, development, launch and marketing of new products based on, or related to, new technologies. We help create  the content and campaigns for your project.

Target Market Analysis

Research and analysis of target markets and customers. Development of customer personas and needs analysis. Includes market sizing, competition, buying patterns and regulatory requirements.

Marketing Strategy

Develop marketing strategy and planning based on goals, time-frames and budget. Provide comprehensive marketing plans for new products, as well as financial models and project plans.

The Digital Mix

Digital marketing services including email, social media, website design, graphics and video production.  We help present your product or service on your Web site, across social media and in video.

Monitoring and Measuring

Based on agreed targets and metrics, a comprehensive measurement and reporting program to assess marketing ROI. We build performance models to assees the effectiveness of your marketing programs.

If you are looking for business development expertise, contact Welford today!

Our team will help design innovative strategies and campaigns for your business, product or project.

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